Managing Director/Chief Executive Officer of Sika’s Couture, Mrs. Josephine Omolola Adefusika was among the Nigerian exhibitors who showed brightly at the Fidelity Nigeria International Trade and Creative Connect (FNITCC) held in Atlanta, Georgia over the weekend.
Sika's Couture is a unique, indigenous Nigerian brand by hardworking and highly industrial serial entrepreneur Omolola Adefusika. She was among several Nigerian exhibitors at FNITCC Exhibition to drive the Nigeria Non-oil sector initiative.
At her exhibition corner were different African flairs and fashionable high-quality clothings, headwears, bags, accessories, and more for both male and females.
Also present at the event was the Governor of Lagos State, Mr. Babajide Sanwo-Olu, Managing Director/Chief Executive Officer, Fidelity Bank Plc, Dr. Nneka Onyeali-Ikpe,OON and the Mayor of Atlanta, Georgia, Andre Dickens.
FNITCC is a vision that has come a long way. It began by equipping Nigerian exporters with foundational knowledge through capacity-building programs in partnership with the Lagos Business School. From ground zero, they taught small businesses the fundamentals of export.
The platform was also created to showcase exhibitors to the world. The goal has always been to help shift Nigeria from an oil-dependent economy to a diversified, non-oil-driven one – and exports are key to that transformation.
The unique value of FNITCC in connecting buyers and sellers directly, fostering trust and confidence through face-to-face interactions, was also highlighted.
The event featured a wide range of buyers – from major retailers to small-scale distributors and sideline sessions where regulatory agencies from Nigeria and the U.S. shared insights on compliance standards and export processes.
Video of a happy buyer at the exhibition stand.
https://www.instagram.com/reel/DO4CWzGD473/?igsh=dXhnaWFmZXR0Z29r